I mean, you’re still going to sell equipment, but you need to totally change the way you look at it. It’s not your main product. Not anymore. Not if you want to thrive in this business.
In my last article I told you about commoditization, the REAL villain in the contracting industry, which is the reason for so many of our brethren’s financial struggles.
The products you sell at your business have become no different than a gallon of gas to the general public because they have tons of different places they can buy those exact products (or similar products) from.
And how does the general public decide where to buy gas? The go wherever it’s the cheapest.
If you continue to have the mindset that you sell equipment and parts for a living, you’ll be forced to continue to play “the lowest bidder” game and struggle financially as a result.
So is that just the way it is in this business these days? Should you just suck it up and accept it as the new normal?
Oh, hell no.
If you’re willing to make the change, I can tell you how to fix this problem.
You’re frustrated with the way things are going at your shop. It seems like the harder you work, the more difficult it becomes to make a profit. When calls come in, it seems more often than not they result in low-priced, low-level tickets… or even worse, dispatch only fees.
At times it’s hard for you to see the silver lining, and it’s even harder to imagine things improving if something doesn’t change in the near future.
Now, if that DOES sound familiar, I have two things to tell you…
I firmly believe that to have a successful team, you first have to understand the individual players in detail… and then use your understanding of the players to forge a winning culture. But once you’ve taken the time to get to know each player, how do you get each individual begin to do something different, change their results and start moving in the right direction?Continue reading “3 Keys To Get Your Team To Take Action”→
Remember, before you can attend the 2-day advanced training you have to be a graduate of the 3-day basic training prior to attending. You can do this all in one week or by taking the basic training first and then return when you’re ready at anytime in the future.
"Progress always involves risk; you can’t steal second base and keep your foot on first base."
– Frederick Wilcox
What techs say:
"I have gotten more in 30 minutes of conversation with you then I have received in years of business training elsewhere. The key is your material doesn’t just say what to do, but also HOW to get it done."
- Kyle Lumsden
Calgary, Alberta, Canada