Selling The Brand Of You

BY: Joe Crisara

Selling The Brand Of You

Many times I asked at conferences about what brand of equipment I prefer. For me that is an easy question and one that I answer the same way every single time.I feel the absolute best brand is YOU the contractor.

The best equipment will not last very long if it installed with an inadequate air distribution system, fuel delivery system, electrical system, water delivery or drainage system, combustion removal system and refrigerant transfer system.

 

In fact when a customers asks me, “How much are the parts for this job?” I always tell them that the parts are free. When a customer does business with a service contractor the product they are purchasing is SERVICE not the materials or equipment. Continue reading “Selling The Brand Of You” →

Agreements Are Lifeblood Of Any Service Company

BY: Joe Crisara

Agreements Give Life

Maintenance or service agreements are the lifeblood of every hvac, plumbing or electrical service company that is in business today. In a nutshell, they formalize the relationship between clients and your company. Agreements allow you a loyal base of fans that not only want to receive your marketing message but actually read this massage as well.

The carnage created by not having such agreements in place can cost you in many ways. Loss of clients and employees are just the beginning. Without service agreements to supply a steady “lifeblood” of loyal, returning clients it can eventually create an environment where companies can go out of business. Basically this program to sell service for the future at today’s price in exchange for payment today creates a circulation of cash needed to run every business that does service for residential or commercial clientele. Continue reading “Agreements Are Lifeblood Of Any Service Company” →