Watch this video of one of my all-time favorites Michael Gerber who wrote wrote the book “The E-Myth.” If you run a contracting business, I would highly recommend the book.

It Starts With Great Service

Many people doubt the validity of getting referrals as an actual mix of their marketing. By accident, many people get referred by customers that love them. So let’s face it, referrals start by doing great service that people notice. In my thinking, if you can make something happen on accident, then you can make it happen on purpose.

As usual, the reason something doesn’t work is usually screwed up in the beginning not at the point the problem is apparent. Let me go over the most effective way to get referrals. The key to getting a hot referral is to let the customer know you need their help. We all want to help someone. Think about it, if your landscaper told you he needed help getting more business, if you loved his service, wouldn’t you tell everyone you knew? Continue reading “Referral IQ Test – Do You Pass?” →