Extra Mile: 500 Customer Service Tips

BY: Julie Crisara

“The most persuasive thing any [rep] can do is put the information out there,” said Joe Crisara, CEO of ContractorSelling.com in an interview with Field Service Digital. “The only influence you should have is by offering the solutions and maintaining your neutrality so the customers don’t feel like you’re trying to push something. You lose credibility by recommending the top option; and if you recommend the bottom one, you insult people.” Read the full e-book here: https://books.google.com/books?id=u8VtCQAAQBAJ&pg=PT277&lpg=PT277&dq=joe+crisara&source=bl&ots=XVxVj06ucC&sig=q-hGGJPkbQxk63Mr-2k3UQPJt4Y&hl=en&sa=X&ved=0CEcQ6AEwCDgoahUKEwik_Y2b1ZzIAhWSpIgKHbLJBh8#v=onepage&q=joe%20crisara&f=false

The Surprising Way Companies Like Netflix and Amazon Do Market Research

BY: Julie Crisara

Companies like Netflix, Conscious Box, and Microsoft are leveraging the subscription business model to discover what their customers want next.

So far in this eight part series titled “8 Reasons Subscribers Are Better Than Customers,” we’ve seen how subscribers boost the value of your company, increase the life time value of a customer and smooth out demand. Today, we look at how the subscription business model gets you closer to your customers–for free.

In a traditional business, the customer buys your product or service once and it is up to you to try and convince them to buy again in the future. You often have no idea if they liked what they bought and what would have made them buy more so you’re left having to guess or invest in costly market research.

In a subscription business, you have what I call “Automatic Customers” who agree to purchase from you into the future as long as you keep providing your service or product. Through the research for my new book, I’ve discovered there are nine different subscription models that are leveraged by everyone from accounting firms to art teachers to better understand their customers.

Long term, direct relationship

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