The Value Of Sharing WHY You Made Options [VIDEO]

BY: Joe Crisara

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Recently, I’ve written about why presenting 6 options is the best thing to do for you and for your customers. I’ve also shared the rules and guidelines of building winning options.

But you’re not ready to go hand over your option sheet to a customer just yet. There’s something very important missing. Continue reading “The Value Of Sharing WHY You Made Options [VIDEO]”

7 Steps to Build a Winning Option Sheet [VIDEO]

BY: Joe Crisara

7 Steps To Options

How to Create a Winning Option Sheet

In the previous articles in this series we introduced the idea of creating “Options, Not Ultimatums” and also the “4 Strategic Rules” to follow when adopting this philosophy.  Now we are going to dive head first into “How” to create the best options for clients.  Yes, this is the nuts and bolts you need to roll up your sleeves and begin to actually build an option sheet.

You may want to bookmark this page for future reference if you haven’t already done so.   Continue reading “7 Steps to Build a Winning Option Sheet [VIDEO]”

Offering Options Not Ultimatums Can Double or Triple Your Revenue

BY: Joe Crisara

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Let’s say that you and a companion decide to try out a nice new restaurant for dinner Friday night after a long week. You walk in, ask for a table, and the hostess seats you at a table by a window with a very nice view.

A couple minutes after you sit down, your waiter brings a tray to your table and places two hot dogs in front of you along with two glasses of ice tea. Continue reading “Offering Options Not Ultimatums Can Double or Triple Your Revenue”

5 Keys to Creating a Profitable Planned Service Agreement

BY: Joe Crisara

5 Key Components to Creating a Profitable Planned Service Agreement

Recently, we published an article on why your company needs to abandon the old-school emergency culture of this business and adopt a Planned Service Agreement Culture instead. If you missed it, you can get all the details here.

If 67% of your calls on a month to month or year to year basis are emergency calls (meaning people who called you when something crucial breaks), then your company is operating in an emergency-based culture.

I get it.

We’re in a traditionally seasonal business. One month you’re starting early and working late trying to get to all your calls, and the next month you’re lighting candles and holding prayer vigils to try and make the phone ring.

Maybe that’s just the way it is. You’re stuck with that wild scramble one month and then sitting on your hands hoping someone calls the next month. You just have to accept it, right?

It may feel that way sometimes, but I assure you do not have to accept it.

A Planned Service Agreement (PSA) can not only help you smooth out those seasonal ups and downs, but also make your business more profitable, and create a more positive company culture in the process.

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