The Most Effective (and Ultimately Least Expensive) Way to Make Your Revenue Soar

BY: Joe Crisara

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As contractors, many people in our industry are facing challenging times.

Call counts in many areas are down, competition has increased, and costs continue to rise.

Those are all very real factors that influence how you do business.

But at the same time, we can all name a lot of other companies who are thriving and enjoying more profits than ever before while facing the exact same challenges as everyone else.

So what’s the difference between the companies who are struggling to survive and the ones who are hitting it out of the ballpark?

The answer is simple, but instead of telling you the answer, let me share some documented facts with you to show you instead…

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Are You Selling to the Wrong Person?

BY: Joe Crisara

wrong-person

There you are in your customer’s house.

You’ve diagnosed their entire system and come up with some top-notch solutions to solve their problem. You’re proud of your solutions and can’t wait to present them to your customer.

As you present, you explain your solutions and tell your customer exactly why you created these custom solutions just for them. When you finish, you give them the old reliable, “What should we do?” – and you wait with full confidence that you’re about to get a yes.

Your customer examines each solution carefully and says, “These are really great! It’s obvious you really listened to me and put a lot of thought into all these.”

You think, “Here comes the yes! This is a done deal!”

Your customer continues, “…but the thing is…”

…I need to talk to my wife.
…My husband just has me gathering quotes.
…I always consult my son-in-law about financial matters.
…My cousin is a contractor, so I want to run this by him first.
…This is my sister’s house. I’ll give her your quote.

Oh, snap.

Just then you realize…

You’ve been selling to the wrong person!

You’ve just given away all your best ideas to someone who isn’t even in the position to say yes.

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How to Make Your Most Premium Solutions Easier to Choose

BY: Joe Crisara

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Let’s say you’re having the best day of your life. Your ride to work is filled with sunshine and green traffic lights.

At work, every customer you call on loves you and they all say “yes.” You have such a great day, that the boss pulls you into his office and offers you a big, fat raise. Everything is going right and you feel on top of the world.

On your walk to the parking lot at the end of the day, you find a $50 bill on the ground. But as you bend over to pick it up, you notice a dent on your bumper that wasn’t there before.

In the scope of your best day ever, how big of a catastrophe is that dent in your car? It’s not such a big deal after a day like that, is it?

But let’s say it was your worst day ever. You got a flat tire on the way into work which you had to change in a cold rain. While changing the tire, you busted up your knuckles pretty good, and they’re now bleeding. After you change the tire, you speed to try to get to work on time and get a ticket.

When you get in late and wet, the boss chews you out for being unreliable and tells you your job is on the line. Once you do get to working, the customers don’t seem to want to have anything to do with you. They’re downright rude and don’t buy a thing. When the day finally ends, you feel totally beat down. You shuffle out to the parking lot and discover the dented bumper on your car.

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WHY We At ContractorSelling.com Wake Up Every Day

BY: Joe Crisara

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As the old year turns into a new one, I can’t help but stop and reflect on the hard working people who not only make ContractorSelling a healthy, thriving business – but who also do so much for our society. People like you. Electrical, Plumbing and HVAC Contractors that work beneath the surface of our homes and businesses performing the thankless tasks that others don’t have the passion or expertise to do.  This is WHY we at ContractorSelling wake up everyday.

You work hard day in and day out, making personal sacrifice after personal sacrifice to keep the power on, the air at the right temperature, and the water flowing in our homes the way it’s supposed to.

Every day, you perform the often thankless task of keeping millions of families safe and healthy. You do everything in your power to ensure that their mechanical systems are of the highest quality and are in reliable, working order.

Day to day you may not realize the significance of what you do, but I realize it.

You are the definition of Pure Motive Service, and for that I thank you.

I thank you for doing the work, for keeping all those families safe, and for allowing all of us at Contractor Selling to witness and be a part of the amazing things you do for others every day.

Thank you for inspiring us every day with your dedication, and for the world-class, customized service you give your clients all year long.

What you might not know is this…

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How 5 Winning Strategies From the Trump Campaign Can Benefit Your Business Now

BY: Joe Crisara

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You can love him or hate him… but regardless of which side you fall on, Donald J. Trump is our next President.

The Electoral College results were undeniable.  But on election night, a lot of people were surprised by what was unfolding in front of their eyes. Dumbfounded might be a better word for it.

The other side was certain of their victory even before the first vote was cast. But “The Donald” seemingly came out of nowhere, winning one key state after another until much of the world was left in shock, wide-eyed and open-mouthed.

What happened?  How did he come out of “nowhere” and win a decisive electoral victory like that?  It wasn’t happenstance, it wasn’t a miracle, and it wasn’t dumb luck.  It was strategy.

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