My Delay In Joining Probably Cost Me $10 Million

By: Joe Crisara

True To Self And To The Customer

“Dear Joe & Julie,

As this year comes to an end I can’t help but think how much your influence has done for me and my son Matt and of course our company.

Your ability to take the sales experience and create a training program that gradually and sometimes “startlingly” guides the mind of the student to become aware of how to be true to self and to the customer is nothing short of amazing.

I also appreciate the respect you show for the ideas and efforts of your students and associates. You don’t pretend to be the next big thing. But big you are.

My greatest fear is that some contractors will do like I did the first time I met you in Atlanta at Comfortech and not take the time to talk with you. I was quite frustrated that our TM scheduled us for 5 days on the beach in Panama City the same week as Comfortech. So on the way to the beach, my wife and I paid the entrance fee to “run through” the show for about an hour.

I met you at your booth and was very impressed, but in a hurry for the beach. That probably cost me about $10 million dollars. Anyway as one of my customers recently said, “Wow, I’m on board now!”

Thanks so much to the both of you.”

Rodney Koop
Dalton, GA