The Uberization of the Service Industry

By: Julie Crisara

Unless you’ve been living in a well-hidden cave for several years, you’re familiar with Uber. Press a button on your smartphone and a driver immediately shows up in a nice clean car, taking you where you’re going for around 1/3 the price of a traditional taxi. Sure, taxi drivers hate this phenomenon, but passengers love it and so do those who’ve been suddenly allowed to become professional drivers overnight using their own car!

The taxi drivers were forced to deal with this new reality. Their options are either to A) Quickly develop innovations to make rides more affordable and accessible in this modern age or B) Quit the cab company and go work for Uber. A surprisingly large number have done the latter. This same shift is happening in the house cleaning, dog walking, product delivery and almost every other service industry you can think of… including the contracting industry.

The days of customers sifting through directories and websites to find a plumber, electrician or HVAC technician are gone. Homeowners are sick of waiting on a contractor to show up and wish there was a better way to schedule time with a trusted professional. They want more options – cleaner, slicker, smarter choices for getting maintenance issues taken care of. They want instant service – a way to get the right professional for the job in a matter of hours, not days. They want transparency and automation – to know exactly who will be coming to their house and the process/ cost estimates for getting the job done.

This technology-based revolution is happening in the contracting industry as we speak. The only question is will you adapt and when?

If you’re reading this now it means you can still get out ahead of the pack by integrating smartphone technology into your contracting company and taking your well-established business to a new, higher and more exciting place.

And I know what some of you might be thinking. Some are afraid that automating the job hiring and dispatching process with an Uber-like app will lead to total automation and loss of jobs, but this is absolutely not the case. Implementing this new tech doesn’t do away with the human touch or in any serious way endanger your workforce. In fact, it does the opposite. Excellent customer service is as important as ever. Human abilitiesdecision-making and personality are still at the forefront of this business. Automating this process only saves you time on mundane tasks so you can focus on building relationships and growing your business.

For instance, while many passengers are happy to take an Uber car, they are extremely reluctant to get into a self-driven car with no human at the wheel. Customers still need an experienced person (not a computer) in the driver’s seat making decisions. Similarly, robots cannot show up to your house and fix your sink or re-wire your chandelier. Customers will also always enjoy the warm, in-the-moment interaction with the dispatched service provider and with managers and sales persons back at the office.

On top of customers needing a human connection, they also want the assurance of safety and reliability. Smartphone apps can show profiles, photos, names, past ratings and verified contact information that consumers need to feel confident in their decisions. As with Uber and its drivers, the use of field service software like Jobi gives your customers a feeling of control and expectation of a certain quality of individual showing up at their address. Individual service persons will feel more “filtered out” to the customer, even while they are able to get connected to one through the app in a mere instant.

Contractors (HVAC, electrical, plumbing) reading this are wondering “Okay, you sold me on this new smart phone app technology revolutionizing our industry. I want to at least immediately check it out. But where do I go from here?” Great question. Jobi has arrived, and we here at ContractorSelling.com could not be more excited to show it to you. Jobi is the first app created for both contractors and homeowners and it’s changing the face of the service industry.

Jobi gives you total control and knowledge about scheduling and dispatching, GPS mapping, bundle pricing, audio recording of customer interactions, client history and payments. Data is even sent from the app directly to your QuickBooks or other accounting software.

Jobi also has built in all sorts of controls and monitors regarding scope of job, technical specifications and time frame, and it offers instant guaranteed payment and accountability through reviews and ratings. Jobi is changing the possibilities of the customer-provider relationship, mainly to the benefit of both. Home owners love using Jobi because it offers complete ease, convenience and transparency on their end. There is less gray area for possible discrepancies and areas of contention around the job. It is truly a win-win.

Jobi not only improves accountability and clarity between company and customer, it also enables such between your company’s owner/management and employees. The real-time dashboard lets you look at key performance indicators such as closing ratio, total calls, average invoice, billable hours and customer purchasing trends, with constantly up-to-date information.

You can also track your technicians in the field using GPS mapping to save time and ensure prompt arrival when it comes to travel routes. Jobi also maximizes the potential for customers’ use of warranties and service plans by displaying optional items attractively in the app.

In the midst this Tech Revolution, you can either jump on board and maximize your business, or you can dig in your heels and try to resist the forward movement of the service technology revolution. I sincerely hope you do the former!

You can try Jobi free for 7 days and see for yourself what it does and how it does it. To get access, call us today at (877) 764-6304 or visit http://bit.ly/2mnkBl0. We’d love to see your revenues jump and your business get a little easier!

 

please shareShare on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Reddit