Last month, from my home in Templeton, Calif., I planned a wedding shower for my sister and future brother-in-law, who live in the Chicagoland area. As I started to make all the necessary phone calls to find a venue, caterer, flowers and so on, I quickly realized that even in a down economy, some companies just never get it when it comes to providing good service. Had the word service become generic like Kleenex or Jell-O?
I called various companies and explained this was the first wedding shower I had ever planned for my one and only baby sister, that I wanted it to be very special and, well, perfect. Continue reading “Has The Word Service Become Generic?”