Selling The Brand Of You
Many times I asked at conferences about what brand of equipment I prefer. For me that is an easy question and one that I answer the same way every single time.I feel the absolute best brand is YOU the contractor.
The best equipment will not last very long if it installed with an inadequate air distribution system, fuel delivery system, electrical system, water delivery or drainage system, combustion removal system and refrigerant transfer system.
In fact when a customers asks me, “How much are the parts for this job?” I always tell them that the parts are free. When a customer does business with a service contractor the product they are purchasing is SERVICE not the materials or equipment. Continue reading “Selling The Brand Of You”