Three Industry Sales Experts Share Secrets To Success

BY: Julie Crisara

Today’s customers are not the same as they were five or 10 years ago. The Internet has changed the game, making more information readily available to them.

So, what are contractors supposed to do to stay ahead of the sales and marketing curve? In January contractors from across the country headed to Fort Lauderdale, Fla. to learn techniques, tips, and a few tricks on how to stay ahead from some of the top sales professionals in the industry.

Three of these professionals chatted with ACCA to share some of that information with everyone who couldn’t attend the event.

How Have Sales & Marketing Changed for Contractors?

The only thing all the trainers agreed upon was that sales and marketing has changed rapidly in the past decade, and even in the past two years. The economy has been tough since 2008 and customers are looking to save where they can.

Joe Crisara of ContractorSelling.com

“Homeowners are now making a decision between quality and price,” says Joe Crisara, CEO of ContractorSelling.com. “To help customers realize that the quality is more important, contractors need to differentiate themselves clearly from the low priced provider. More and more contractors are realizing that customers need a reason other than efficiency or money to upgrade their units and have come up with unique ways to show the value.”

Continue reading “Three Industry Sales Experts Share Secrets To Success”

Contracting Heaven Or Hell?

BY: Joe Crisara

Contracting Heaven Or Hell?

“The mind is it’s own place and can make Heaven out Hell or Hell out of Heaven.” – John Milton

By Susan Russo
Everyone has issues they are dealing with which range all over the “life experience” board. From relationships, to money, work, health, love, debt, decisions, crossroads, revenge, jealousy, bosses, bitterness, and on and on. These issues seem to consume us and fill us with worry, fear, hurt, pain, anxiety and more. But, they don’t have to. I know it’s easy to say but when you are going through it, it’s just not that easy. The truth is, it’s easier than you think because being upset is a choice.
If you are in debt, what good does it do to worry about it? For that matter what good does worrying do for anything? Does it help you to get out of debt? Does worrying make the fear of more debt go away? What about your jerk of a boss, does it help you to have anxiety every time you are around this person? Does it make you feel better to fear what might happen? Continue reading “Contracting Heaven Or Hell?”
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