The Trade Technician’s Soft Skills Manual

BY: Julie Crisara

Learning to express yourself in a positive and professional way can be an art-form. THE TRADE TECHNICIAN’S SOFT SKILLS MANUAL, teaches these important soft skills with line drawings, photographs, and anecdotes from real case studies. This approach makes the subject area approachable while engaging the reader. The anecdotes are followed by explanations of proven service behaviors, along with proven standards, practice tips, forms, documents and checklists complete the text to teach technicians the fine art of customer service. Based on more than 30 years of studies and field research, this text teaches the skills needed for a trade technician to advance in their careers and differentiate themselves from others in their field. THE TRADE TECHNICIAN’S SOFT SKILLS MANUAL is written by Steve Coscia, a motivational speaker who managed a technical support team for more than 20 years and has used these techniques and practices to advance his own career as an industry expert.

Joe Crisara is a founding member of The Contractor Consultants of America: https://www.amazon.com/Trade-Technicians-Soft-Skills-Manual/dp/1111313814

The Pros and Cons of Using Jargon – CopyPressed

BY: Julie Crisara

When I entered the content marketing industry, I was confused by the word ideation. I was told it was like brainstorming, except there’s more structure and you leave with better ideas. Since first hearing that word I have attended many ideation meetings and found that they can get derailed just as quickly as brainstorming meetings. It’s easy to scoff and dismiss the word ideation as business jargon, yet I find myself using it several times a day.

Marketing Interview with Joe Crisara of Contractor Selling

BY: Julie Crisara

Read the full Marketing Interview with Joe Crisara of Contractor Selling: http://plumbingmarketing.net/joe-crisara-of-contractor-selling

Service Super Summit 2014Joe offered to share a number of resources through out the interview. Please take advantage of these:

  • The  Service Super Summit is coming up on March 5-7.  It’s gong to be a great event with lot’s valuable information on running a more profitable plumbing or HVAC Business. Joe mentioned that you could call the office or visit their Facebook page for a $100 scholarship on attending the event.
    • Here is a direct link to the Facebook Page – https://www.facebook.com/ContractorSelling
  • Book on the Oldest Water Heater Contest / Oldest Furnace Contest – Joe said to email him at joe@contractorselleting.com or to call his office at 877-764-6304 and he would get this ebook to you right away.
  • 3 Weeks Free on their triple your sales challenge. Joe is offering to let you attend his program for a full 3 weeks completely free of charge. It’s sounds like a complete no brainer to me. To take him up on that offer just email him at joe@contractorselleting.com or to call his office at 877-764-6304.

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