Stop selling equipment!
That’s right… cut it out.
I mean, you’re still going to sell equipment, but you need to totally change the way you look at it. It’s not your main product. Not anymore. Not if you want to thrive in this business.
In my last article I told you about commoditization, the REAL villain in the contracting industry, which is the reason for so many of our brethren’s financial struggles.
The products you sell at your business have become no different than a gallon of gas to the general public because they have tons of different places they can buy those exact products (or similar products) from.
And how does the general public decide where to buy gas? The go wherever it’s the cheapest.
If you continue to have the mindset that you sell equipment and parts for a living, you’ll be forced to continue to play “the lowest bidder” game and struggle financially as a result.
So is that just the way it is in this business these days? Should you just suck it up and accept it as the new normal?
Oh, hell no.
If you’re willing to make the change, I can tell you how to fix this problem.
It’s all about shifting your mindset from selling equipment to selling service. Continue reading “The Top 5 Qualities of Super-Successful Contractors, Techs, and Salespeople”