Tech Falls Into Customer’s Trap – Literally!

BY: Joe Crisara

Man On a Mission

Gerry was a technician on a mission. He was going to try to break the company record for doing the most calls (14) in one day. This day seemed like the perfect storm where everything was in place to set the record.

The boss told him at 7 a.m. that they were swamped with tune-ups and no cooling calls and it was 95 degrees and relative humidity of 87% today. These were just the kind of conditions that would keep the calls rolling in to break the record.

The day started off great. He was on his third call by 9:30 a.m. with the first two calls being A/C tune-ups where nothing was wrong and each call only took around 35 minutes. At 9:35 he received a call from the dispatcher saying that the first call he did now had no cooling. Gerry was livid. This was going to screw up the record for sure. Continue reading “Tech Falls Into Customer’s Trap – Literally!”

Is That Even Possible?

BY: Joe Crisara

I mean, is this even possible? What kind of hype is this? Heck, I trained them, and I sometimes can’t believe it!

But it’s true. Every blooming word. (Documented.) It makes me excited to tell you this, but it also makes me a tiny bit sad. Here’s why:

Because I’ve not gotten to train you.

You’ve either ignored or mentally said “I can’t” to my requests to get you to enroll in Total Immersion training. Continue reading “Is That Even Possible?”

$9 Million Reasons To Attend Total Immersion

BY: Joe Crisara

When a person sells this much HVAC equipment in one year, you wonder…

Where do they get their sales training?

Some might say, “They don’t need any sales training!”

Since I know him, this top salesperson would rightly respond, “Tiger Woods still gets lessons.”

Fair enough. So the question remains, Where DO they get sales training?

And Rick Picard, who is the #1 HVAC salesperson in the United States would answer,

“At the Total Immersion Summit.” Continue reading “$9 Million Reasons To Attend Total Immersion”

YOU Be The Judge

BY: Joe Crisara

I’ll get right to the point because I believe you’re decisive enough to appreciate that.

I’m inviting you to join a special group limited to 30 success-minded contractors who want to improve their careers, income, and lives. That’s not an over-statement.

I personally think this course is a fit for you, but maybe not. You be the judge.

We’ve done over 200 of these courses, improving along the way to a finely-sharpened edge that pulls you to maximum performance.

As it stands now, the average sales increase among this group is 278% in 30 days. (Documented.) Think of that: Tripling your sales – from right now forward– from a 1 week class.

Now you know why classes fill quickly. My point is I’d like you in this Total Immersion class. Continue reading “YOU Be The Judge”

Are You An Engine Or An Anchor?

BY: Joe Crisara

Engine Or Anchor?

I love the use of analogies. One of the prime examples I use is a owner of a contracting company as being the captain of a ship. As the leader you may find yourself heading towards “stormy business weather.” This storm is approaching as your sales revenue is lower than your overhead, field labor and material costs can substantiate. When this happens, you start to take on water. (Go into debt) Soon the whole ship is in danger of sinking.

When you finally wind up in the worst part of the storm the telltale signs are all around you as the captain. The rain of phone calls from vendors looking to collect on what you owe or the lightning of your having to consider a loan, line of credit or even take money out of your own pocket, just to make payroll this week are just a few of the signs that your ship is indeed in trouble. Continue reading “Are You An Engine Or An Anchor?”