Whenever I have a task that I don’t want to do, I find anything other than doing that task simply irresistible. Basically I put my head in the sand by doing the things I enjoy like talking to a client on the phone about how to turnaround their sales results or working on a new script to help a company convert more callers into buyers. The time I spend avoiding the work I need to do can be very productive. However, at the end of the week or month or quarter, I am still left with the task I HAVE to do. What’s worse and more dangerous is that now the task seems more daunting because it is so far overdue.
I’ve noticed the same trend with a lot of my contracting clients as well. Whenever I ask them about the things that they HAVE to do, I met with procrastination and the excuse is always because they are so busy with things that are productive but secondary in priority. In 2013, we all need to think before we start working. As a service contractor, there are tons of things you could do to work ON your business as opposed to working IN your business. Here are some examples:
Working On -> Creating an agenda and holding a weekly sales meeting
Working In -> Going on a call to make sure you sell a job
Working On -> Actively searching/hiring new high-performing techs & sales people
Working In -> Looking at statistics over and over and imagining them changing
Working On -> Changing your prices to reflect a higher cost of doing business
Working In -> Ordering the materials for an installation that was undersold
Don’t get me wrong. The diversion we use to avoid the bigger issues still needs to be done. But who says that the owner of the company has to do it? Assign employees to do “research” or to make purchases on your behalf. Make this the year you work ON your business and reduce procrastination to work In it.
Let’s be careful this year to not bury ourselves in busy work in order to procrastinate on an activity that is essential. Let’s bite the bullet and spend a small amount of each day clearing our desks of the things we NEED to do and not just use work as a way to hide from them. If you do, you are on your way to growing, profiting and succeeding.