If I’m Good Why Do I Need To Advertise It?

BY: Joe Crisara

Coca Cola On Crack?

I hear a lot of people claiming that plumbers, hvac contractors and electricians that over-advertise their services must not be good if they always need new clients. After all, if you were a great contracting business wouldn’t people just call you based on your great reputation? Why do you have to scream from the rafters about how great your service is? One plumber on a message board called the PlumbingZone.com said, “If your company is so good, why do you have to advertise like Coca Cola on crack?” Continue reading “If I’m Good Why Do I Need To Advertise It?”

Upselling Sucks

BY: Joe Crisara

Bad Service

I have heard lots of plumbers, hvac techs and electricians complain about their boss telling them to “upsell” clients when they go on a job. In fact, this is probably to number one misconception about great service. Most of the people in the field feel that good service is just taking care of the problem and not “upselling” the client. They don’t want to come off as a “used car salesman.” Continue reading “Upselling Sucks”