Selling the Brand of You

BY: Joe Crisara

selling-the-brand-of-you

If you were around in the 80’s like I was, maybe you remember the “generic brand” at your local grocery stores.

I’m talking about the plain white packages with only black block letters and a bar code on them.

Those black block letters spelled out things like BEANS, BEER, COLA… and who could forget LUNCH LOAF.

It’s not the most loafappealing product name, but you could probably argue that “Lunch Loaf” is no less appetizing than the word “Spam.”

A far cry from all the cool brand names and catchy slogans we’re used to, the marketing strategy behind the generic craze back in the day, was simply to be cheap.

That’s it. Low price. That was the only goal, and it was also the only competitive advantage this brand had.

Today the generic brand is gone, but in its place are numerous private label store brands. And if you asked most consumers, you’d find that the majority of them believe that their local grocer’s  “private label” store brand is of equal if not better quality than the national brand.

Many recent studies have shown that private label products are growing at a steady pace, and in the grocery business, private label brands now account for a lion’s share of the grocery business.

Think about how you shop. When you buy eggs, do you feel like you have to buy a major brand? Or are you just as happy with the store brand? If you’re like most people, you’re perfectly happy to buy the eggs with your local store’s logo on it instead of the national brand.  In fact, because it’s local it may be MORE trusted as well.

All the egg and lunch loaf conversation aside… you’re probably wondering how this applies to you as a contractor.

The same principles that have turned numerous companies in other industries into profitable private label masters can also be applied to service contractors. Continue reading “Selling the Brand of You”

3 Keys To Get Your Team To Take Action

BY: Joe Crisara

3 KEYS

I firmly believe that to have a successful team, you first have to understand the individual players in detail… and then use your understanding of the players to forge a winning culture.  But once you’ve taken the time to get to know each player, how do you get each individual begin to do something different, change their results and start moving in the right direction? Continue reading “3 Keys To Get Your Team To Take Action”

The Value Of Celebrating Success & Failure Evenly

BY: Joe Crisara

Celebrate succes failure

Think about one of those crazy hectic days at your shop. Your schedule is full, the phone is ringing, dispatch is buzzing, and all the trucks are rolling.

On a day like this, when everyone’s insanely busy… outside of a scheduled meeting, what sort of event would normally cause you to stop what you’re doing and talk one-on-one with one of your people?

If you can’t come up with the answer right off the top of your head, don’t worry.  Because it’s something that’s really easy to miss. Continue reading “The Value Of Celebrating Success & Failure Evenly”

Be a Student To Be a Great Leader

BY: Joe Crisara

Be a Student

 

As a leader in your organization, and as a coach to your team, you do your best to make sure that your team has the proper knowledge, training and support to succeed.  You hold meetings and training sessions. You ride along with them on calls and share everything you know so that the lessons you’ve learned along the way might help your team members become more successful. Continue reading “Be a Student To Be a Great Leader”

If Nick Saban Was Your Manager: The Recipe For a Winning Team

BY: Joe Crisara

The Recipe For a Winning Team

Now, everybody always says there’s no ‘I’ in team, but there is an ‘I’ in win, because the individuals make the team what it is, and how they think and what they do is important to the team.    

— Nick Saban

Continue reading “If Nick Saban Was Your Manager: The Recipe For a Winning Team”

4 Awesome Benefits To Walking Out On Your Business

BY: Joe Crisara

BurnoutAs a business owner, you feel the daily weight and responsibility for the success of your business and your life.

So on most days you power through, endlessly pushing yourself to get more done, meet deadlines and manage fires to keep your customers happy.

You keep going even as the pressure, stress and overwhelm builds and then it happens…

Your productivity begins to wane, your creativity begins to suffer, your resilience starts to falter and…

You burnout. You’re done. Toast.

And when you burnout, you cause a stress damaging ripple effect that negatively affects your employees, your customers and your bottom line.

You’re no longer present in your business. Your employees are weary of interacting with you. You’re tired and frustrated and your customers can tell.

Then where is your business? And what happens to the life you are trying to build by being a business owner?

Continue reading “4 Awesome Benefits To Walking Out On Your Business”

Having a Turnover Problem?

BY: Joe Crisara

Negative Talk- The Language Of Losers (1)The Problem of Turnover

One of the first questions I always ask new clients who are struggling to get control of their salespeople and increase their results is a very easy one to answer.

Here is the question…

Of the last 10 salespeople to leave, how many of them quit and how many were dismissed or as I like to say “de-hired?”

 

When I listen to sales managers answer that question, I don’t only listen for the words they tell me but also watch how hard it is for them to access this information.

If a sales manager takes a long time to answer because they can’t remember the last time a sales person left the company, I know they have a turn-over problem.

Not enough, turn-over that is. Continue reading “Having a Turnover Problem?”

Step 1: Creating An Organizational Chart

BY: Joe Crisara

A Business Organizational Chart

If you are tired of parts not being ordered, customers not being called, or bills not being paid on time, or the daily “finger pointing” that goes on when you address these issues with your employees, then now is the time to create an organizational chart. Whether you draw it out on paper or purchase an organizational software program to do it for you, creating a business organizational chart is the first step of seven in this eight- part series to organizing your service contracting office, once and for all. Continue reading “Step 1: Creating An Organizational Chart”

If Tony Soprano Was Your Sales Manager

BY: Joe Crisara

Your Sales “Boss”

I remember the not so distant “good old days” when I made sure that I was home every Sunday night to watch one of my favorite shows. You would have to be from Mars to not know of or remember the HBO hit show The Sopranos which featured an inside look at some of the “alleged” New Jersey mob figures.

I know it seems like this is a product of the twisted mind of a sales consultant who has been on the road for a few weeks too long. But one evening while watching a re-run of the show, I began to think hmmm… Continue reading “If Tony Soprano Was Your Sales Manager”

Make It Easy To Follow Your Service System

BY: Joe Crisara

Is Your Service System Too Hard?

Last month we had a momentous occasion in our household. Wyatt, who just turned one in February, graduated from his first ever survival training class with the Baby Seals Swim Academy.

We watched our little one transform from being unsure and uncertain of the water and of his trainer, to being confident and courageous in and under the water. He is now willing and able to jump in the water and kick himself right back up to the top where he starts to float on his back, even while being fully clothed.

What started out for us as a safety precaution due to the new pool in our backyard turned into one of the best decisions we made so far for our little guy. We want to continue to build his confidence and his skills.

Continue reading “Make It Easy To Follow Your Service System”